PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect device information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and usually include an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- “Log files” track actions that take place on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages and timestamps.
- “Web beacons”, “tags” and “pixels” are electronic files used to record information about how you browse the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, email and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). In addition, we use this order information to:
- communicate with you;
- Screening our orders for potential risk or fraud; and
- When in accordance with the preferences you have shared with us, provide information or advertising related to our products or services.
We use the device information we collect to help us track potential risks and fraud (in particular your IP address) and more generally to improve and optimize our website (e.g. generating analytics on how our customers browse and interact with the Site and to measure the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store, you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe will be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .
You can opt out of targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/ anonymous
- Bing : https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at : http://optout. aboutads.info/.
DO NOT TRACK
Please note that we do not change our Site's data collection and usage practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.
In addition, if you are a European resident, we note that we are processing your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for minors under the age of 18.
CONTACT USFor more information about our privacy practices, if you have questions or would like to make a complaint, please contact us at firstname.lastname@example.org or by mail using the details provided below:
APF SHOES LLC
[Re: Privacy Compliance Officer]
APF SHOES LLC, 14758 Seton Creek Boulevard, Winter Garden Florida 34787, United States.